What is your drink of choice? (doesn’t have to be alcoholic)

Canadian Clubs (but if we are taking shots tequila is my go to)

Tell us a little bit about yourself?

My name is Jasmine, I am 22 and the Owner of SouthernStormApparel. Im a born and raised Canberra girl but have always loved a country lifestyle and i’ve embraced that the best I could while still living in Canberra. Growing up listening to country music, being around the animals on my grandparents farm, going to musters and rodeo’s, I loved every aspect of it. I love country and western clothing, I just hated how inaccessible it was in Australia with most of the industry leaders being oversea’s, which was where my dream of starting my own country clothing brand began.

Tell us about Southern Storm Apparel and how it came to be?

I lost my office job in September 2020 due to covid and really didn’t know what to do with myself. I had always loved the idea of starting my own clothing business but never knew where to start. With all the spare time on my hands i started researching on what the process was on being a business owner and i realised at the time there was a major gap in the market for an Australian affordable country clothing brand so i knuckled down and by November 2020 I officially launched SouthernStormApparel. Losing my draining 9-5 office job was the biggest blessing in disguise, fast forward 8 months later I now sell to Australia, New Zealand, United Kingdom and the United States!


How can we support Southern Storm Apparel?

Check out our Instagram and Website to see our products, I understand country clothing isn’t everyone cup of tea but we have super wearable options for everyone! People don’t realise how much of an impact even just following, sharing and interacting with small businesses have so anything is appreciated!

Any advice for those who are thinking about turning their dreams into a reality?

Stop wasting time and do it! Find something you are truly passionate about and work your ass off, we spend way too much of our life working, we cant afford to not enjoy it! So take the chance and chase your dreams because the dream wont chase you back!

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